In case you're looking to seriously step up your SEO sport, you can't trust just any source you find online that happens to offer SEO advice.
Looking to the most reliable specialists helps to ensure that you just 're getting the most precise, up-to-date, and helpful search engine optimization information accessible. Bearing that in mind, this guide we feature 20 top SEO experts and explain why they're worth pursuing.
The Way SEO Specialists Can Help WordPress Users
Before we dive to the listing, it's worth mentioning exactly what makes someone a professional, versus someone who just happens to be all talk and no action. The people who made it on this list are specialists mainly due to the depth of expertise they have in advanced SEO, and how they've leveraged that experience to other complementary regions of internet marketing (which can be pretty much all 'em).
While any SEO newcomer who's been in a position to rank for a long-tail keyword with low rivalry can compose a blog article about how they did it (and then obviously never upgrade it), these specialists are a lot more sophisticated than that. They've dug deeper to SEO and understand how to do all the dirty work which accompanies position for highly competitive keyword phrases, working together with innovative tools, tailoring SEO needs for e-commerce purposes, analyzing all sorts of unique sets of data, fine-tuning website code to the search engines, plus even more.
Many operate their own successful companies on the internet and have helped countless other small business sites get more traffic. Some have been dabbling in SEO since the mid-90s, back when a lot of us were still wee nippers.
These people are the real deal, plus they all have the expertise and reputations to back them up. Follow their updates and you'll not need to worry about getting tricked again by people who maintain circulating outdated or just plain wrong search engine optimization information online.
Matt Cutts
Matt Cutts is head of this Webspam team at Google. When there's just going to be one person you'll follow for SEO news and information, Matt Cutts might also be the one because he's got the Google relationship. With more than 438,000 Twitter followers, he's among the most influential "net celebs" to follow along and is essentially the go-to man for all SEO. Through the years, Matt has been helping business owners and webmasters work on enhancing their search positions by releasing hundreds of movies and sharing valuable search engine optimization advice.
Lee Oden
Lee Oden is the CEO of Top Rank Marketing, a digital marketing agency that specializes in articles marketing, SEO, social media, and much more. He and his staff have helped many Fortune 100 companies and SMBs improve site traffic, increase participation, attract new clients, and boost online brand visibility. The Top Rank site is a excellent place to start looking for valuable SEO information in addition to more on content marketing, social networking, and interviews with other specialists.
Rand Fishkin
Rand Fishkin is the creator of one of the most popular and authoritative websites on the market on SEO and internet advertising, Moz (formerly SEOmoz). He was CEO from 2007 to 2014 and today focuses on product and marketing as the "Wizard of Moz" while still contributing frequently to the blog. Has given several public speaking presentations at large businesses, including Google, Facebook, and Microsoft.
Vanessa Fox
Vanessa Fox is the CEO of Keylime Toolbox, a software company which specializes in supplying SEO tools. She's also the writer of Marketing in the Age of Google, that has been called a must-read for the company owner who's looking to survive in the 21st century. 1.6 million WordPress Superheroes read and trust our blog. Combine them and get daily posts delivered to your inbox - free! Email addressSubscribe Vanessa has been instrumental at Google, Yahoo, and Bing sitemaps.org alliance, and was also the creator of Google's Webmaster Central.
Stephan Spencer
Stephan Spencer is a world-renowned SEO strategist and speaker. He also 's the author of Google Power Search, a coauthor of Social eCommerce, and a coauthor on Eric Enge's book The Art of SEO. He is the inventor of technical software RIO SEO Website Optimizer and has been a contributing columnist to Search Engine Land, The Huffington Post, and Multichannel Merchant. In addition, he offers a free guide on his website covering SEO myths that must die.